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Escape The Herd

April 06, 2017

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How many t-shirts will you own in a lifetime? I have between 20 and 30 t-shirts in my wardrobe. Tees for every day, nostalgic tees, tees for sleeping in, tees for the gym, tees I never wear and one designer tee that I’ve only worn once in a totally food-free environment because it is that precious to me. Over the course of your lifetime, you will own and wear about 450 different t-shirts. That’s not if you’re a collector or crazy t-shirt hoarder - that’s on average. So it’s raining t-shirts - why does this matter? The fashion industry has seen a huge growth and acceleration in the last twenty years. Suppliers of natural resources simply could not keep up with the speed and cost at which consumers were buying the latest trends. As a result, synthetic fabrics have overtaken cotton and wool as the Number One material used in our garments. Look here's a graph that proves it: One of the most popular synthetic fibres is polyester, which I’m sure you’ll ha...

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